- Presentation Movie -

Problem

In Japan, internet ad spending of the Internet has grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightens the publishing industry. If this goes on, could paper become worthless in future? Our mission is to find or develop new communication value of Print media.

Solution

We focused on the fun of "turning the pages" which is the unique value of print media. And next, we focused on "picture books" for kids and combined the idea with iPhone. That is "PhoneBook".

Using PhoneBook requires both a children's book and parent's iPhone. Children sit on the parents' laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

The Mobile Phone Ties Parent and Child Together.
BOOK JACKET App Icon
You can download “POPO and MOMO Ride! Ride!” App from HERE.

Result

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in "Amazon. co. jp".
The keyword of PhoneBook is “Analog on the Digital Technology”. PhoneBook is expandable to other print media such as leaflets, catalogues, or CD jackets.